Enforce your IPR
We specialize in the criminal enforcement of
intellectual property by assisting law enforcement
officers including Trading Standards, Police and
Customs to bring prosecutions against infringers
Are you a brand owner and wondering how we can help you? or a law enforcement officer with an exhibit you would like us to examine? Or perhaps you are a consumer and you would like to report a fake?
Incorporated in March 2003 to exploit a clear gap in the market, Brand Enforcement UK Ltd was set up as an independent specialist legal consultancy and anti-counterfeiting service provider with experience in all aspects of both the criminal and civil enforcement of intellectual property rights (IPR).
We constantly monitor the marketplace (both physical and virtual). We consistently collate and disseminate intelligence and share our knowledge on current counterfeiting trends with relevant law enforcement officials.
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Representing many different brands across various industry sectors, our client portfolio includes Playboy, Oakley, Realtree, Fox Racing, Taj Foods and Withit World's Cheeky Monkey, Glamour Puss, Rock Chick, Top Dog, Happy Bunny and Easy Tiger, to name but a few...
We are passionate about brands and about protecting our client's most valuable assets. We will do whatever it takes to prevent financial loss, as well as dilution of brand value by those intent on making a living from intellectual property theft.
20 years for Malaysian counterfeiters
Stringent convictions awarded as a result of the supply of counterfeit goods
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"... offer a prompt, professional and personable approach to brand examinations..."
Police Service of Northern Ireland
"... provide a first class professional service." Bridgend Trading Standards
"... proactive and passionate about getting results for clients and highly efficient in supporting our criminal investigation work... turning around product examinations quickly and providing accurate statements...."
Haringey Trading Standards
Mar 2010
www.linkedin.com
Realtree donation to charity
Successful settlement results in charitable donation of folding chairs to Internationa Aid Trust
www.facebook.com
Feb 2010
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Our Mission
Our mission is to enforce our clients’ intellectual property rights (IPR), which we hope to achieve by;
About Us
Our Vision
Our vision is to become the leading anti-counterfeiting service provider within the UK, which we hope to achieve by identifying and setting good practice methodologies and sharing this knowledge with our partners, affiliates and clients.
We make progress by applying a consistent methodology
We liaise with all individuals involved in our clients’ enforcement strategy, including; law enforcement officials; in-house counsel; and outside counsel.
Overall, our aim is to ensure that a consistent methodology is maintained in the application of our clients’ anti-counterfeiting strategies, in order that the best possible progress is made in each and every matter.
We consider both your criminal and civil rights
As part of our service, we consistently maintain consideration for the enforcement of our clients’ civil as well as criminal rights. Because of this, we are able to advise our clients when ‘targets’ are identified as having sufficient assets to warrant civil actions. For example, where there is a likelihood that full costs could be recovered via a civil action, we would seek to negotiate with the law enforcement agencies in order to ensure that our clients’ best interests are always considered first before any criminal action is commenced.
We encourage law enforcement officers to contact us
Our easy to remember ‘word number’ +44843 BRANDUK (+44 843 2726385) is designed to encourage law enforcement officers to contact us without thinking twice to report any suspect activity or produce relating to our clients’ Intellectual Property Rights (IPRs).
We constantly assess and relay relevant intelligence
We constantly assess the intelligence that we receive and where it should be relayed (if at all). For example, elements of intelligence that we receive in the course of our dealings with Trading Standards officials may be imperative to maintaining the accuracy of our clients’ HMRC (Her Majesty’s Revenue and Customs) IP applications, - a factor that is often over-looked. To combat this problem, we ensure that all relevant intelligence is entered into the UK Intellectual Property Office’s (UK IPO) new Intellectual Property Intelligence Database (IPID)).
We continuously monitor the marketplace
Whilst law enforcement officials might alert our clients to a proportion of infringements, it is largely up to the brand itself to monitor the marketplace and report any infringements to officials, in order that criminal action may be taken against infringers. As part of this process, we recommend that all of our clients monitor both the physical and virtual marketplace in order to identify those individuals infringing their brands.
We provide a clear point of contact
We feel that it is imperative to any anti-counterfeiting strategy to offer law enforcement officers a clear point of contact from which they are confident that any queries they have will be answered in a timely and efficient manner.
We continuously share our knowledge & educate on current trends
We continually seek to educate law enforcement officers involved in IPR matters in the current trends regarding the theft of our clients’ rights. We do this by sharing our knowledge with officials face-to-face wherever possible (i.e. whilst attending raids, or, for example, Anti-Counterfeiting Group (ACG) law enforcement road shows or the Trading Standards Institute (TSI) Annual Conferences). This contact demonstrates our clients’ commitment to enforcement matters.
We provide enforcement guidance in a secure manner
Where one-to-one training is not an option (due to the cost and time involved), we can provide relevant officials with materials and information in the form of ‘enforcement guides’, in order that they are able to identify counterfeit produce themselves. This means that as time goes on and their confidence increases, they will need less and less input when identifying counterfeit produce before sending to us for confirmation.
Covert Investigations
We have numerous covert assets at our disposal to compliment an investigation of IP theft, including as follows:
All of our assets hail from a military or law enforcement background and posses the relevant qualifications and experience obtained whilst in post.
All covert investigations are RIPA 2000 and HRA 1998 compliant; and subsequent evidence is logged and managed in accordance with current legislative guidelines.
Sniffer Dog
The Tobaccoa Detection Dog offers a covert assest which has already assisted Police and Customs Officers. The dog can quickly confirm the presence of tobaccoa in lock - ups, vehicles or domestic properties.
This can be done late at night without the target ever knowing that the dog has checked the property. It also allows officers to rule out locations therfore making a saving on time and money for any operation. This is a concept that has already been tested and proved.
Oakley Inc.
http://www.oakley.com
Realtree Europe Inc.
http://www.realtree-eu.com
Beiersdorf
http://www.beiersdorf.com/
Fox Racing Europe Ltd
http://www.foxeurope.com
Taj Foods Ltd
http://www.taj-frozen.com
Withit World Ltd
http://www.withitworld.com
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"... always delivering speedy turnaround enabling law enforcement officers to give a quick response to the traders from whom counterfeit goods have been seized.." Wolverhampton Trading Standards
"... positive, energetic and personable, as well as precise and methodical as needed... I don't think "can't" is in the vocabulary." Attorney, Microsoft Corp
"... a prominent figure in the IP world, the work of Brand Enforcement has done much to emphasise the importance of brands and the contribution that branding makes to business success and, indeed, the economy at large." Director, Intellectual Property Institute
"... knowledge in the anti-counterfeit world helped enormously in understanding new potential risks" Governance & Risk Manager, Diageo AsiaPacific
"... proactive and passionate about getting results for clients and highly efficient in supporting our criminal investigation work... turning around product examinations quickly and providing accurate statements...." Haringey Trading Standards
"... enthusiastic and committed in the overall campaign against the trade in fake products and extremely knowledgeable and skilful operators in the IP enforcement field." Director General, Global Anti-Counterfeiting Group
"... extensive knowledge in best practice ...the service offered is not only reliable and cost effective but also simplifies procedures to make them understandable to clients." Operations Director, Fox Racing Europe
"... the epitome of professionalism both as lawyers and enforcement professionals... combining legal acumen and business savvy in the brand protection solutions offered to its diverse client base... If you need to strengthen your brand protection arsenal, you want Brand Enforcement on your side!" Director, The Brand Protection Council
"... information provided is always accurate and the legal documentation supplied for Court use is of the highest standard.” Blaenau Gwent Trading Standards
"... conscientious with "can-do" attitude and a canny ability to think outside the box. They are good!" Brand Protection Manager, Timberland
"... an invaluable source of information and instrumental in defining the parameters of Trading Standards' involvement in intellectual property matters. Buckinghamshire Trading Standards
"... truly professional with considerable expertise and experience in intellectual property issues both legally and practically." IP Crime Unit Manager,
ELSPA
"... consummate professionals and one of the leading UK authorities on anti-counterfeit issues." Managing Director, Licensingpages
"... helpful, efficient, pro-active, easy to do business with, approachable, a great asset to us when delivering professional witness statements within very fast turn-around times." Tower Hamlets Trading Standards
"... extremely knowledgeable in the brand protection field and very pro-active ...professionalism and support prior / during and following criminal investigations is key to ensuring that relevant evidence is presented leading to successful prosecutions." Head of Intelligence Hub, UK Intellectual Property Office
" ... provide an excellent service in support of Trading Standards investigations ...the quality of the service they provide is exceptional." Norfolk Trading Standards
"... clear leaders in the brand protection field ...their support is appreciated in securing credible and speedy convictions of defendants'' Powys Trading Standards
"... offer a prompt, professional and personable approach to brand examinations..." Police Service of Northern Ireland
"... very knowledgeable and experienced professionals in all issues dealing with counterfeiting, ranging from prevention to criminal response, ... strong commitment and multifaceted involvement in this domain are unambiguous guarantees of the successful results they will bring to your business." Patent Examiner, European Patent Office
"... as Enforcement Officers we rely on the prompt and efficient turnaround of exhibits and statements. Brand Enforcement demonstrates a shining example of how it should be done...highly recommended IP professionals." West Yorkshire Trading Standards Service
"... working with Brand Enforcement on a number of anti-counterfeiting matters for a number of different clients.. unlike many investigators they are pro-active and always thinking of different approaches to obtain a good result for the client... and focused on delivering value for money with impeachable integrity" Partner, JMW Solicitors
"... demonstrate a full grasp of the law and of the brands they represent, providing law enforcement officers the confidence to seize the goods in the belief that we are able to process our cases successfully.'" Westminster Trading Standards
"... highly competent and professional... always dealing with matters effectively." Suffolk Trading Standards
Trademark (Jan 2006)
Counterfeit
Culture
Total Licensing (Jan 2006)
President Bush's global initiative to prevent pirated and counterfeit goods
Toy News (Jan 2006)
Fight the fakers
Copyright World (Nov 2005)
Piracy Problems
Highlighted
World Tobacco (Nov 2005)
Combatting global
counterfeiting
TS Today (May 2005)
Trading Standards and
the toothless tigers
TS Today (Oct 2003)
Anti-counterfeiting
measures
Brand & Product Protection (Oct 2003)
What is an anti-counterfeiting audit?
No To Fakes (Jun 2010)
Adrian Burden talks to Lisa Lovell about IP enforcement strategies
Trademark Review (Jan 2008)
Counterfeiting
Perspectives
World Tobacco (Jan 2008)
The escalating threat to
the knowledge economy
World Tobacco (Nov 2007)
New Covert technology to
provide instant authentication
World Tobacco (Sep 2007)
Dogs used to tackle
counterfeit tobacco trade
World Tobacco (Jul 2007)
A solution beyond
enforcement
World Tobacco (May 2007)
Anti-counterfeit
security technology
World Trademark Review
(Jul 2007)
Where to now?
The European Handbook of
IP Management (Jul 2007)
Defending brands
World Tobacco (Mar 2007)
Improved co-ordination in
combatting counterfeits
Trademark World (Mar 2007)
Countering a lack of awareness
Entertainment Law Review (Feb 2007)
Contemporary consumption of counterfeit goods
Home Entertainment Week (Nov 2006)
Tackling the piracy habit
International Textiles (Nov 2006)
Fake Buyers' attitudes analyzed
Licensing Today Worldwide (Oct 2006)
Fake luxury goods; a psychological synopsis
Federation News (Jul 2006)
Preventing the sale of counterfeit & pirate goods
Total Licensing (Jun 2006)
Operation Dawn: A tactical blueprint against counterfeit marketers
New Statesman (May 2006)
Counterfeiting Culture: Changing attitudes & gathering intelligence
Patents Copyright & Trademarks Journal (Apr 2006)
IP Theft & Organised Crime
Gun Trade (News (2010)
USA takes over as Realtree Closes European Operations.
Intellectual Prpoerty Magazine (2010)
Counterfeit Purfume Causes a Stink
Realtree: Protecting its Patterns (Aug 2010)
Managing Director of Realtree Europe, Donna Hambleton, discusses how the company protects its products
Lloyd's Market Magazine (April 2011)
Faking it!
North East Press (April 2011)
Fake goods land trader in court
Realtree donates to charity (Mar 2010)
Successful settlement results in charitable donation of infringing Realtree folding chairs to International Aid Trust
Playboy sees counterfeiters jailed (Mar 2010)
20 years for Malaysian counterfeiters selling Playboy branded counterfeits
Oakley Exhibits at TSI, Edinburgh (Jun 2010)
Hundreds of delegates visit Oakley Inc. stand at the TSI Conference to enter FREE prize draw to win the OAKELY HOLESHOT®
Oakley Announces FREE Prize Draw winner
Tim Keohane of Caerphilly Trading Standards is announced as the winner of the OAKELY HOLESHOT® stainless steel bracelet watch
Realtree Fakes Brew Up A Storm (Jul 2009)
Trading Standards cracks down on Virus Sports for copies
Realtree USA closes European Operations (Oct 2010)
Licensees unaffected but marketing and counterfeit policing likely to be hit
The One Show (2010)
Simon Bosman talks to Lisa Lovell about how the counterfeit market affects big brands.
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