Cross-Collaberate Across Agengies and Geographies to Combat the Ever-Evolving Technological Threat to your Product.
More than 1 million people a year are dying from counterfeit drugs. In addition to this overwhelming social impact, the economic effects threaten a profitable industry meant to provide life-saving drugs all over the world. Product recall costs, lost sales and industry fines constantly plague industry operations. With the recent Drug Diversion and Counterfeit Crackdown Act of 2017 and Operation Pangea X, awareness is at its peak and will continue to grow. It is time to join the conversation and push the issues forward for in the hopes of finding solutions.
Key Highlights for 2017 include:
Enhancing Your Outreach of Anti-Counterfeiting Resource Deployment and Allocation
Monitoring a Tailored Global Watch Service – Establishing Proactive Measures to Prevent Global IP Infringement and Track the Sale of Counterfeit Goods
Managing an Effective Anti-Counterfeiting Program– Understanding your Counterfeit Market Landscape and Monitoring Sophisticated Counterfeiters Who Threaten Enforcement Efforts
Raising Awareness and Wellness – Increasing Education for Patient Safety on the Dangers of Counterfeit Medicines
Preventing Diverted Drugs from Entering the Marketplace through Weaknesses in Your Drug Distribution Chain
Measure the Effectiveness of A Good Quality System through Frequent External Audits – Assuring that Products and Processes Conform to Specifications with your Suppliers and Outsourcing Operations
Building Your Brand Protection Strategy – Aligning and Supporting Commercial Strategies To Take Legal Action Against Infringers
Anti-Counterfeiting Authentication Technology Roundtables – Defining the Best Barcoding Technology for your Organization: Understanding its Impact as Part of Your Anti-Counterfeiting Strategy, The Cloud and RFID: Making Seamless Deployment, Nanoparticle-Containing Ink to Combat Counterfeiting Cost Effectively
Intellectual Property Crime through Effective Partnerships with the FBI and U.S. Government Agencies
Conducting Internal Inspections with your QA Unit to Ensure Integrity of Your Brand and Improve Anti-Counterfeiting Operations
The 2nd Annual Brand Protection Congress, BPC provides awareness to brand owners in mitigating counterfeiting issues and brand infringements. Brand owners are extremely concerned about losing the customer trust top-up on losing the revenue and reputation. BPC is addressing the most challenging issues such as counterfeiting, trademarks, illicit trade, brand infringements, cybercrimes and grey market. …
Calling all Brand Protection and Anti-Counterfeit Specialists! Your company has invested thousands, perhaps millions of euros and immeasurable hours into building brand equity. And with one infringement, your brand, your revenue, your reputation and your rights can be put at risk within minutes. Bringing together the most innovative brands and enforcement agencies in Europe, the …