The 8th Annual Global Brand Protection Summit (GBPS) took place in Amsterdam on 3-4 October. The conference brought together senior decision makers to discuss the latest market trends, challenges and opportunities. The event helped to get up to speed with the current legal and regulatory requirements in IP law and brand protection as well as new strategies to better protect your products across the globe.
The packed agenda featured talks from an international speaker line-up including Europol, Philips, Fabergé, Swarovski, Philip Morris IM, Toyota Motor Europe and many others. A mixture of panels, keynote presentations, case studies and roundtables offered an invaluable insight into measuring reputation damage and financial impact of online counterfeiting, achieving market transparency and creating customer loyalty. The delegates also discovered the latest technology and strategies to secure and protect global brands; innovations in smart tags and codes and sophisticated digital solutions for products security.
Once again GBPS offered a unique customised private one to one meetings platform, designed specifically to facilitate business development opportunities, in addition to numerous networking breaks. 70% of you found these pre-arranged meetings to be one of the most valuable aspects of attending the event.
Some of the feedback received:
–Great networking event for the industry
–Good presentations, interesting people and a sneak preview of new cutting edge techniques! Overall a very good and useful Summit!
Brand Protection Manager SECRID
–GPBS 2017 was an excellent conference. The pre-conference communications were good, the presentations of very high standard and the networking excellent.
CEO SofMat Ltd
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