The Indian counterfeit market is growing at the rate of 44% per annum as per reports. In India, approximately 3 billion pieces of counterfeit and pirated products were seized in 2013. Of these, 2.3 billion pieces were illicit pharmaceutical products, 470 million pieces were electronic appliances and 50 million pieces were foodstuff. There is annual loss of US $ 2 billion because of counterfeited auto components alone. Counterfeiting is a global problem and is growing at an alarming rate and India is a large market for such activities. India’s booming e-commerce environment has added further complexities. Counterfeiting not only affects the sales and revenue of the industry but also dents the reputation of brands and results in heavy revenue losses due to unaccounted sales and a huge challenge to the ‘Make in India’ program.
- Get to know the global trends in anti- counterfeiting
- Be up-to-date with the amendments in the legal provisions
- Discuss the strategies to protect your brand from infringers
- Gain insight into the advanced technologies available in the market for anti- counterfeiting
- Meet and connect with stalwarts from across industries
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